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BRAND DESIGN

Wuwei

In the ancient Taoist texts, (The Way) is the creation and sustainer of all things in the universe, and so the practice of living by ‘Wu Wei’ (non-doing) is what enables the disciple to unite with the Tao.

It simply means that the universe is already working in its harmonious ways and for man to find accord with the universe, he does not have to act on it, but he has to go with the flow.

The company Wuwei’s mission is to produce the best personal computing experience for students, educators, creative professionals, and consumers around the world at an affordable price. To correspond to the mission I was asked to produce a logo, brand guidelines, and stationery items for the company.